The Poncha font was designed by Pedro Vieira and
greatly inspired by Madeira Island's new Brand.
The new brand was launched on April 13th, 2021 and was developed by the Portuguese Marketing Agency, Bar Ogilvy.
As soon as the brand was launched we saw the potential to design a custom font following the same design rules used to write the word Madeira on the brand. As the word Madeira has two (a)s, we only had 6 letters to start from.
The Poncha font
format is OpenType SVG font, also known as Color Font, and it can be used on several platforms. Just install on your computer and you're good to go.
For the web, the Poncha Font it's not fully supported - yet - on Chrome or Edge, it will fall back to regular monochrome font.